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| Capitalstars Investment Advisor |
The Association of Mutual Funds in India (Amf) has signed Sachin Tendulkar and MS Dhoni for their 'Mutual Funds Sahi Hai' campaign, to help create awareness about mutual funds as the preferred investment option.
“Sachin Tendulkar and Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer-term approach towards investment,” said Nilesh Shah, Chairman, Amfi.
Amfi has been running the ‘Mutual Funds Sahi Hai’ campaign for the last three years, and it is only now that they decided to engage the cricketing icons to take the conversation with the retail investors across the country to the next level.
“I thank Sebi for taking a considerate view on allowing the engagement of celebrities, at the Industry level,” said NS Venkatesh, CEO, Amfi.
Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing, said Tendulkar.
“Having a goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management,” added Dhoni.
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